American Medical News
By — Posted Feb. 25, 2013
With the Affordable Care Act giving the government more power and dedicating more money to improving federal efforts against health care fraud, waste and abuse, physicians' business practices are under the microscope like never before.
While only a small fraction of physicians are engaged in fraudulent activity, all doctors face the new reality of increased scrutiny over billing, referral and coding activity, legal experts said.
But recognizing federal False Claims Act risks and enacting a strong compliance program can help doctors come through such reviews unscathed and thwart violations before they occur, said attorney Julie E. Kass, a principal in the Ober|Kaler Health Law Group based in Maryland. She spoke about the FCA and compliance steps for physicians at the American Health Lawyers Assn.'s Physicians and Physician Organizations Law Institute meeting February in Phoenix.
“You've got this hammer that's going against all these physicians when only a small segment are doing what they're not supposed to,” Kass said. “Not all doctors are bad, but [the government has] found some bad doctors, so they've created broad rules, and all doctors must follow those rules.”
Physicians already have become a larger target for federal health fraud investigations, including those brought under the FCA. The statute, enacted in 1863 during the Civil War, protects against the submission of fraudulent claims by government contractors and enforces strict penalties for such violations. The 2010 health system reform law expanded the reach of the law and made it easier for federal investigators to launch FCA cases against alleged violators.
Of 2,309 civil and criminal cases — including FCA cases — opened in 2012 by the Dept. of Health and Human Services Office of Inspector General, 21% involved physicians, compared with about 15% in 2010, according to OIG data. Some physicians recently have made headlines for allegations of major FCA violations and other fraud:
Heightened federal focus on individual doctors and physician practices is likely to continue, said George B. Breen, a Washington-based attorney with Epstein Becker Green and part of the firm's health care practice. “Probably the biggest misconception [among doctors] is, 'The government is looking at the hospital and not me individually, or it's looking at another deeper pocket,' ” said Breen, who also presented on the subject of FCA and compliance issues at the AHLA conference.
If the government comes knocking, physicians must be able to show how they are complying with FCA regulations and how they address problem claims, he said. “The only way you are able to defend yourself is to be proactive in engaging in activities where you are compliant.”
Under the FCA, a violation occurs when a person knowingly presents a false or fraudulent claim for payment; knowingly makes, uses or causes a false record; or conspires with others to issue such a record or claim.
For doctors, a broad range of scenarios can constitute running afoul of the FCA, including filing false codes for payment, making improper referrals and participating in Medicare kickback schemes. Physicians can face treble damages and civil fines for violating the FCA, a percentage of which might go to compensate whistle-blowers who first alerted the government to the alleged fraud. Violations also can bring increased monitoring going forward or exclusion from government programs.
The consequences don't stop there, said Kim Harvey Looney, who co-presented with Kass at the AHLA conference. She is a Nashville, Tenn.-based attorney at the Waller law firm.
“It's not just that you might have to pay money back,” she said. “If your operations have been disrupted, you might lose patients.” Doctors' reputations also can be harmed just by allegations of health care fraud, she said.
While criminal health fraud enforcement has targeted hot spots such as California, Florida, New York and Texas, FCA investigations have not been as geographically focused, Breen said. “Many of the investigations nationwide are largely driven [by] the subject matter.”
For instance, billing for cardiac procedures has been prominent on the government's radar, he said. Back surgeries and the implantation of cardiac defibrillators also are procedures that have gained significant attention from federal investigators, Kass added.
She said hospital-based services are commonly examined. “But of course those services are ordered by physicians. After they look at the hospitals, they can find out who are the larger referring physicians, and then they look at those doctors.”
Kass said that when enforcement officers become knowledgeable about a certain medical service or treatment that is involved in potential fraud, they generally start scrutinizing similar procedures ordered by other physicians.
The first step to complying with FCA requirements is knowing what the rules are and how they apply to individual physician practices, Kass said. The OIG provides general compliance guidance to all health professionals, but particular risk areas vary depending on industry circumstances.
“You're not going to have the same compliance plan if you're a three-physician practice compared to a 300-faculty practice,” she said.
Doctors should implement written policies, procedures and standards of conduct related to compliance expectations, Looney said. Such documentation should identify how compliance issues are investigated and resolved, and it should include policies of non-intimidation and non-retaliation for employees who report potential violations, she said.
Promoting overall transparency and a culture of compliance also is important. Physicians should maintain detailed records and report any potential violations to authorities immediately, Kass and Looney said. All levels of employees, from senior management to entry-level workers, should receive regular compliance training.
Breen added that doctors should be aware of the accepted, defined and used markers for demonstration of medical necessity. Developing a process to know proactively when medically necessary care might be diverging from payers' coverage guidelines is essential, he said.
“You can have problems, and you can make mistakes. Everyone does,” he said. “But there's a difference between making a mistake and, in effect, ignoring what the obligations are and submitting a bill despite that.”
Creating a compliance program now, instead of reacting to problems later, will save physicians significant time, money and investigative burden, Breen added.
“Doctors are in the business of trying to protect their patients and trying to provide patients the best possible care, and that's where their focus is, but now it's become a double-edged sword,” he said. “You have to protect yourself and your practice also.”